Privacy Policy

Last updated: 9 February 2026

1. Who we are

This website is operated by Avenue Centre for Education, Cutenhoe Rd, Luton, LU1 3NJ, United Kingdom.

We are the data controller responsible for your personal data.

2. What personal data we collect

We may collect and process the following data:

  • Name

  • Email address

  • Phone number

  • Organisation/school name (where provided)

  • IP address

  • Browser and device information

  • Website usage data (via analytics tools)

  • Any information you submit via contact forms or emails

We do not collect special category data.

3. How we collect your data

We collect data when you:

  • Fill in a contact form

  • Email or phone us

  • Browse our website

  • Accept cookies

  • Interact with embedded content, videos or tools

4. How we use your data

We use your data to:

  • Respond to enquiries

  • Provide information about our services

  • Improve website performance and user experience

  • Monitor engagement with our content

  • Comply with legal obligations

Our lawful bases under UK GDPR are:

  • Legitimate interest

  • Consent (for analytics/marketing cookies)

  • Legal obligation

5. Cookies and tracking technologies

We use cookies and tracking tools including:

  • WordPress

  • Elementor

  • Google Analytics

  • Microsoft Clarity

  • Google AdSense

These tools help us understand how visitors use our website and improve performance. Full details can be found in our Cookie Policy.

6. Sharing your data

We do not sell your personal data.

We may share data with trusted service providers who help us operate the website, including:

  • Website hosting providers

  • Analytics providers (Google, Microsoft)

  • Website platform providers (WordPress/Elementor)

These providers only process data on our instructions.

7. How long we keep your data

We retain personal data only as long as necessary:

  • Enquiries: up to 12 months

  • Analytics data: up to 26 months

  • Legal/administrative records: as required by law

8. Your rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Restrict processing

  • Object to processing

  • Data portability

  • Withdraw consent at any time

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

9. Data security

We implement appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse.

10. Contact us

If you have questions about this policy or your data:

Avenue Centre for Education
Cutenhoe Rd, Luton LU1 3NJ
office@avenuecentre.co.uk
01582 359 370